Product design
From problem to solution: strategy, flows and scalable systems.
- Product strategy
- User flows
- Wireframes
- Prototyping
- Design systems
About me
I'm Janice Chen, a Product Designer and the person behind heyjaniz. I care about how products work, not only how they look.

Professional profile
Product Designer with more than five years of experience in UX/UI, web and mobile design, and digital branding. I design digital products end to end: user research, prototyping, design systems and frontend development.
I want to understand how a product works inside, not only how it looks: what problem it solves, how information flows and what happens when people use it for real. Working between design and code helps me make better decisions on both sides.
I have worked with multidisciplinary teams across SaaS, e-commerce, EdTech and B2B and B2C platforms, using agile and data-informed approaches. I move between disciplines, languages and ways of thinking—and that mix is part of how I work.
Design philosophy
A product is either understood or it is not. Everything else comes after.
I design flows, states and reusable components, not isolated screens.
What I design can be built. Frontend knowledge prevents impossible promises.
Ask, test, measure and test again. AI is another tool in that cycle.
Skills
From problem to solution: strategy, flows and scalable systems.
Clear, polished interfaces for products people use every day.
Design that can be built—and that I sometimes build myself.
AI as a practical tool to explore and prototype faster.
Tools
Experience
Year
2025
2015 → today
Z5Bots · Remote
Interface and flow design in Figma, plus responsive frontend development with HTML, CSS, JavaScript and React for landing pages, dashboards and web apps.
Bizplaneasy · Remote
Led design and frontend for web platforms and mobile-first apps, including design systems, SEO and A/B testing: +40% organic traffic and +25% conversion.
DVUX · Remote
Designed, prototyped and delivered websites and digital products through user research, usability testing, SEO and frontend collaboration.
EDteam · Remote
Visual content for campaigns and social media, plus online community management: +30% engagement.
Political campaign · Ecuador
Brand-consistent banners, social posts and print materials for a political campaign.
Eduland.academy · Ecuador
Designed an e-learning platform through user research, wireframes, prototypes and usability testing.
Izquierda Democrática · Ecuador
Created campaign visuals and managed digital strategy, publishing and social performance analysis.
Universidad San Gregorio de Portoviejo
Strategic design leadership, digital product management and multidisciplinary collaboration.
Universidad Nacional de Chimborazo
Visual communication, branding, digital illustration and UI foundations.